Jimi Hendrix playing the US national anthem in Woodstock (1969)"
The US Anthem played distorted, simulating the bombs in Vietnam. An example of a successful strategy in intercepting the needs and sensibilities of the audience/customers
Play it fuc*** loud! Bob Dylan at the "Newport Folk Festival" 1965
Bob Dylan, folk music hero at the beginning of his career, has the courage to offer a new product to an audience accustomed only to listening to folk. He attaches an amplifier to his guitar, creates protests in the audience, but goes ahead with his strategic choice, and turns up the volume.
The last performance of Ziggy Stardust
David Bowie constantly searched for something new to offer his audience "kills" on stage at the Hammersmith Odeon theatre in 1973 his most famous character "Ziggy Stardust". It will be the beginning of many other successful "products" for the Thin white duke.
Let's combine two markets!
Rock star Freddie Mercury and soprano Montserrat Caballè unite two seemingly distant worlds/markets. A risk, a great success. Those who only listened to rock became curious about opera and vice versa....
Let's take a risk! Anyway the wind blows...
Bohemian Rhapsody was too long for 1970s music market standards. Fortunately, someone insisted...
The importance of the team!
Not only Lennon and McCartney.
Something... from George Harrison.